Process
A clear path from discovery to launch
This is the same process I’ve refined over 20 years to keep teams aligned, reduce risk, and ship confidently.
You work with the same developer through discovery, design, build, and launch. If I bring in collaborators, I remain the point of contact and stay accountable for every deliverable.
Step 01
Discovery & Strategy
What I do: I sit down with you to uncover the real goals behind the project, including business objectives, target audiences, required features, integrations, constraints, and how success will be measured. I map out risks, technical considerations, and any systems the site needs to connect with so I can build the right solution.
What you get: You get a clear and actionable project brief, defined scope of work, strategic roadmap, and measurable success criteria that guide the entire engagement.
Step 02
UX & Wireframes
What I do: I translate the strategy into user flows, page structures, and logical architecture. Using low-fidelity wireframes, I define how information is organized, how users move through the site, and how key interactions should feel.
What you get: You receive purpose-built wireframes, a content hierarchy for each section, and notes on navigation, interactions, and page-to-page flow.
Step 03
Visual Design
What I do: I establish the visual language, covering color palette, typography, spacing, UI components, iconography, and motion rules, and I design responsive layouts that feel modern, trustworthy, and aligned with your brand.
What you get: You get a polished UI kit, high-fidelity page designs, and exportable assets ready for development.
Step 04
Build & Integrations
What I do: I convert the designs into high-quality, responsive, component-driven code. That includes animations, CMS setup, API or third-party integrations, server configuration, database wiring, and performance optimization.
What you get: You receive fully coded pages, reusable components, integration logic, and documentation that explains how the pieces fit together and how to update them.
Step 05
Launch & Training
What I do: I run a full QA process that covers device testing, browser testing, accessibility checks, performance audits, SEO essentials, and analytics setup. I manage deployment, DNS adjustments, and environment configuration, then walk you through how to use and update the site.
What you get: You get a launch checklist, deployed site, environment documentation, and optional training to keep everything running smoothly.
Step 06
Ongoing Support
What I do: After launch, I stay involved as a long-term partner, handling updates, performance tuning, monitoring, security scans, content requests, feature upgrades, and optimization based on analytics.
What you get: You receive a predictable maintenance schedule, KPIs to track growth and engagement, and a prioritized backlog of improvements so the site continues to evolve.
Ready when you are
Have a project in mind?
Share your goals and constraints. I’ll map the right scope and start quickly.